Every year since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel—the list goes on.
Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer.
But most prominently, the yellow-green hue (specifically, Pantone 15-0343) comments on the concept of “environment.”
But beyond just the natural environment, the color reflects the divided social and political landscape. Greenery is not a “green with envy” hue, unlike 2013’s color of the year, Emerald, which symbolized luxury. Greenery actually taps into the opposite: minimalism. Pressman referred to a motto by fashion designer Vivienne Westwood that partly inspired Pantone to choose Greenery: “Buy less, choose well, make it last”.
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